Duration
2024
Industry
SaaS, AI, Healthcare, Surgery, Mapping, CRM, B2B.
Role
Leading team of product designers.
Global distributor of electronic
A global distributor of electronic components and supply chain solutions provider. It specializes in helping modern businesses navigate complex electronic component sourcing, excess inventory management, and market intelligence through digital tools and a worldwide logistics network.
Impact
✦ Processes became transparen ✦ Planning and team capacity became clear ✦ Designers started influencing product decisions ✦ Fewer fixes after release ✦ Better collaboration with engineering and QA
Duration
2024
Industry
SaaS, AI, Healthcare, Surgery, Mapping, CRM, B2B.
Role
Leading team of product designers.
Global distributor of electronic
A global distributor of electronic components and supply chain solutions provider. It specializes in helping modern businesses navigate complex electronic component sourcing, excess inventory management, and market intelligence through digital tools and a worldwide logistics network.
Impact
✦ Processes became transparen ✦ Planning and team capacity became clear ✦ Designers started influencing product decisions ✦ Fewer fixes after release ✦ Better collaboration with engineering and QA
Duration
2024
Industry
SaaS, AI, Healthcare, Surgery, Mapping, CRM, B2B.
Role
Leading team of product designers.
Global distributor of electronic
A global distributor of electronic components and supply chain solutions provider. It specializes in helping modern businesses navigate complex electronic component sourcing, excess inventory management, and market intelligence through digital tools and a worldwide logistics network.
Impact
✦ Processes became transparen ✦ Planning and team capacity became clear ✦ Designers started influencing product decisions ✦ Fewer fixes after release ✦ Better collaboration with engineering and QA
When I joined, design wasn’t part of decision-making. It was a service layer.
Tasks came from PMs. Designers executed them. Features shipped fast — and then broke in production. Users complained. Teams reacted. Nothing really improved.
That loop kept repeating.
When I joined, design wasn’t part of decision-making. It was a service layer.
Tasks came from PMs. Designers executed them. Features shipped fast — and then broke in production. Users complained. Teams reacted. Nothing really improved.
That loop kept repeating.
When I joined, design wasn’t part of decision-making. It was a service layer.
Tasks came from PMs. Designers executed them. Features shipped fast — and then broke in production. Users complained. Teams reacted. Nothing really improved.
That loop kept repeating.
Context. The company was scaling:
more teams
more features
more pressure to deliver
But the process didn’t scale with it. Design sat inside delivery, but had no influence on what was being built or why.
Context. The company was scaling:
more teams
more features
more pressure to deliver
But the process didn’t scale with it. Design sat inside delivery, but had no influence on what was being built or why.
Context. The company was scaling:
more teams
more features
more pressure to deliver
But the process didn’t scale with it. Design sat inside delivery, but had no influence on what was being built or why.
Outcome: The process became transparent. Product Managers gained a clear understanding of the design team’s capacity and could plan releases more confidently. Designers shifted from pure executors to active participants who proposed alternative solutions.
Outcome: The process became transparent. Product Managers gained a clear understanding of the design team’s capacity and could plan releases more confidently. Designers shifted from pure executors to active participants who proposed alternative solutions.
Outcome: The process became transparent. Product Managers gained a clear understanding of the design team’s capacity and could plan releases more confidently. Designers shifted from pure executors to active participants who proposed alternative solutions.